Thursday, March 23, 2006

MSM again

To briefly revisit the MSM post below, it also strikes me as odd when only last week Rupert Murdoch was singing the praises of online content, telling the Worshipful Company of Stationers and Newspaper Makers that "newspapers will have to adapt as their readers demand news and sport on a variety of platforms: websites, ipods, mobile phones or laptops...I think in the future that newsprint and ink will be just one of many channels to our readers." Murdoch bought up myspace.com as part of a $330m deal last year. Seems like editors are panicking and trying to move into online media while everyone else is still struggling to get into the mainstream.