Thursday, October 05, 2006

Who do you trust?

A survey by LexisNexis has found that people trust traditional news sources more than blogs and other online media. LN says the "future of trust" lies in mainstream media such as newspapers, magazines, television and radio. Well, I suppose they would say that but the survey did find that more than half of those quizzed (52%) rely on traditional sources for news that significantly affects their lives, while 13% do rely mostly on emerging media, such as citizen journalists, blogs and podcasts.

Very interesting, however, a study by the Newspaper Association of America reveals that monthly visitors to US newspaper websites rose by nearly a third in the first half of 2006 while print readership went on falling. According to Nielsen/NetRatings , the average number of unique visitors to online newspaper sites was more than 55.5m a month compared with 42.2m a year earlier. Alarming for some but it does show that people still turn to mainstream media for news, only in its new media guise.

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